Facebook embraces utility with food ordering, ticketing, and recommendations

Facebook embraces utility with food ordering, ticketing, and recommendations

Posted 5 minutes ago by Josh Constine (@joshconstine)
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Facebook wants you to participate in your community, not just talk about it, with a slew of new features launching today. From Facebook Pages, you’ll now be able to order food through Delivery.com and Slice, request an appointment through MyTime, get a professional services quote, or buy movie and event tickets through TicketMaster and EventBrite.

If you want you friends’ suggestions about what to do either in you city or while traveling, you can use the new Recommendations feature that you can turn on in status updates. This will put a big request for recommendations in the News Feed, and add suggestions from friends to map and Recommendations bookmark for easy browsing.

And Facebook is already bringing the best of its new Events app back to the Events tab in Facebook’s main app. You’ll now by default see a feed of Event discovery content including RSVPs from friends, ways to browse whats up today, tomorrow, or this weekend, and can switch to a more traditional full calendar of what’s coming up for you.

All these experiences will start rolling out today in the US. If they perform well, Facebook may extend them to other geographies.

The more Facebook can become a place where you learn about and interact with businesses, the more it can accomplish its goal of connecting you with more than just people, and the more likely that businesses will be willing to pay to grow their visibility on the social network.

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