Microsoft Surface Studio PC announced

Microsoft's Surface family has officially expanded to include the desktop. The company just announced the Surface Studio at today's event in New York City. "We totally believe that Surface changes the way you produce, the way you create, the way you learn," said Panos Panay, who leads Microsoft's devices team. "The product I'm going to show you is all of that — but it's one step further. It's going to seem familiar, but it's going to feel different."

Microsoft's main push with the Surface PC is all about creativity, with a huge focus on 3D. Its unveiling comes alongside the announcement of the Windows 10 Creators Update. The Creators Update aims to make creating 3D content quick and easy for the company's millions of Windows 10 users. It'll include the biggest-ever update to the classic Paint app, now called Paint 3D, and more updates are on the way — including for apps in the Office suite. "Over the next year, you will see us integrate 3D across our most popular Microsoft applications," said Megan Saunders.

Microsoft's hardware division is ramping up its direct competition with numerous Windows PC vendors. It's also taking on Apple's iMac, a popular desktop option among creative professionals. “Every now and then in pursuing our mission, we see the opportunity to create a new category of device," said Microsoft's Windows VP Terry Myerson. "We seize these moments to create something so much more than a product." He then handed off the stage to Panos Panay, the leader of Microsoft's devices team, who talked through the successes of previous Surface products.

Developing. Check out our Microsoft Surface PC live blog for the latest updates and our Microsoft hub for all the news!

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