Why Airbnb is a Threat to Hotel Chains

Airbnb gets more repeat business from Americans than do individual hotel chains, but it faces tougher competition from online travel agencies like Expedia-owned Hotels.com, new data shows.

It explains why Airbnb—which is trying to grow its business to meet its $30 billion valuation—is trying to add more of the services that online travel agencies offer, like instant booking.

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