Xiaomi launches $69 Mi Box Android TV set-top-box in the U.S.

Xiaomi has finally launched its Mi Box Android TV set-top box in the U.S.

While we did know that the Mi Box would be coming to the U.S. at some point, an official launch date has hitherto not been confirmed. But Hugo Barra, former Googler and current global VP for Xiaomi, posted this message on Twitter this morning, confirming that the product is now available to buy online for $69.

Mi Box: Xiaomi's first U.S. product launching today! Android TV, 4K/HDR, Google voice search & Google cast, $69 on https://t.co/Pu4geS3582 pic.twitter.com/6Cj3pgjgn4

— Hugo Barra (@hbarra) October 3, 2016

The Mi Box essentially brings all the Android goodness to your TV at home, and includes music- and video-streaming services such as Netflix, YouTube, and Pandora, while it supports 4K-quality video and HDR. It also ships with a Bluetooth-powered voice-controlled remote, and is compatible with Google Cast, meaning you can use your mobile phone to control content on your big screen.

For the uninitiated, Xiaomi has emerged as a major mobile phone maker since its first foray in the space back in 2011, however its smartphones have largely been restricted to China, India, and a handful of Asian countries. Xiaomi sold 70 million smartphones to consumers in 2015, though the company has often been accused of copying Apple’s products.

The Beijing-based tech firm has long since branched out into other products and services, and sells everything from self-balancing scooters, and tablets, to fitness bands, routers, cloud storage, power banks, and air purifiers, though often these products go to market from startups that are backed by Xiaomi. It has also sold accessories in the U.S. before through its online store, including headphones and power banks, but the Mi Box represents the company’s first proper product launch for the U.S. market, though it has been available to buy in other countries before now.

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