How Snap's Specs exclusive plan sells product

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How Snap's Specs exclusive plan sells product

Podcast explores Snapchat's foray into retail, Pandora update, Trump and Twitter

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How Snap's Specs exclusive plan sells product

Jefferson Graham , USA TODAY 12:31 p.m. EST November 12, 2016
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Jefferson Graham reviews the new Snapchat Spectacles video sunglasses, a fun toy that lets you shoot 10-second video clips hands free, on #TalkingTech. Video by Jefferson Graham

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Snapchat's new Spectacles video sunglasses sell for $129(Photo: Jefferson Graham)

LOS ANGELES - At $129 a pair, Snap's new video sunglasses Spectacles would be certain to be at the top of any "must have" tech gift roundups for the holidays.

There's one catch-- they only went on sale for one day, with no word from Snap, the parent company of communications app Snapchat on when we'll see another Spectacles sighting. Interested parties are directed to check the Spectacles.com website and scroll to the bottom of the page to the "Find a Bot," section.

They're only being sold via bright yellow vending machines, stocked with black, coral or teal specs. The Snap Bot will show up in an undisclosed location for just one day at a time, announced 24 hours ahead of time on the website.

Snapchat's foray into physical products follows recent music industry practices of having new albums show up un-announced, for a limited time (Drake, Beyond, Wu-tang Clan.)

"The game of unannounced, unreleased inventory is getting well rehearsed, there are experts at it," says Chris Martin, the chief technology officer for music app Pandora, on this weekend's extended edition of the #TalkingTech podcast.

Selling a new product on an exclusive, hard to find, hide and seek basis can turn a new product into a viral smash, notes fellow TalkingTech guest, comedian Nemr, "People will stop you on the street to ask you the story about how you got them, because it's so rare."

That said--the new glasses are stylish, but "I would never wear the," says Nemr, who hails from the Middle East. "I'm a comic. If I walked in with something like this, I'd get torn apart by my peers."

Actress Angela Conwell ("Family Time") poses with the

Actress Angela Conwell ("Family Time") poses with the Snapchat Spectacles video sunglasses (Photo: Jefferson Graham)

Also on this week's show:

--Martin walks us through the latest at Pandora: a new web interface was introduced this week, the Pandora One subscription service got an update and new name, Pandora Plus, and on-demand offerings are coming soon.

--Nemr explains why Facebook and Twitter have failed him for communicating with fans to sell tickets to comedy shows. His preferred solution: direct messages on Facebook Messenger.

--We look back at the week's tech headlines--Google's new Daydream virtual reality viewer, GoPro's recall of the Karma drone (for falling from the skies) and what went wrong with those polls? Can tech solve things in the next election cycle?

--With a president-elect who launched his campaign on Twitter, can a Tweeter-in-chief revive the brand? Actress Angell Conwell ("Family Time," on Bounce TV) says the answer is yes.

Follow USA TODAY's Jefferson Graham on Twitter, @jeffersongraham and listen to #TalkingTech daily on Stitcher and iTunes.

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