Online Upstart Harry’s Razor Jumps Into Gillette’s Turf

Online Upstart Harry’s Razor Jumps Into Gillette’s Turf

Three-year-old razor business sees sales take off as it launches flashy displays at Target stores

By
Sharon Terlep and
Khadeeja Safdar
Nov. 9, 2016 11:00 a.m. ET

When Target Corp. opened its razor aisles to an online upstart, Gillette paid the price.

In August, Harry’s Razor Co., a three-year-old business that started out selling razors online, put up prominent displays in Target’s nearly 1,800 stores that included four-foot-tall, orange fixtures in the shape of a razor.

Within weeks, Harry’s grabbed a 10% share of the retailer’s cartridge sales and about 50% of razor handle sales,...

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