Social media marketing and other marketing platforms might be growing at a phenomenal rate, but email marketing is still very much alive and well in today’s world.
The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upgrades that you can implement next time you create a campaign.
1. Be clear and define your email’s purpose
In fact, the name itself—email blast—implies something that doesn’t have a lot of thought behind it. ‘Who am I speaking to?’ is the most important question any marketer should ask themselves before they begin writing an email. If you don’t know who your audience is, it’s almost impossible to create content that’ll resonate with them.
2. Use better images
You can create something yourself, have a professional photographer do it, or leverage user-generated content. If you do use stock photos, try to go beyond the overused ones to find something that feels more real.
3. Make it personal
You also want to make the most of the data you have to personalize your emails. You can do basic things like including the subscriber’s name, or you can go much further by tailoring the content of each email to reflect that subscriber’s interests, geographic location, birthday, past purchases, and customer behavior and profile. Customer data is the most powerful tool that will allow you to segment your contacts and deliver meaningful information to them.
4. Make your call-to-action clear
5. Send it out at the right day/time
6. Promote in-store
These are just a few upgrades you can give your email campaigns to increase their effectiveness and get the results you are looking for. Check out our resources library for heaps of free content downloads that will help you to advance your email marketing.
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