Building A Referral Network for Your Business | Infographic

Building A Referral Network for Your Business | Infographic

Though most marketers have been using this technique for ages now, the tremendous value that it provides to business – both large and small – are still unprecedented these days: Referral network. Defined as the group of business owners who promote each other's business through word of mouth and referrals, this technique provides significant advantages such as improved customer satisfaction, better brand reputation, and to top it all, better quality leads. If you want to grow your business, then you need to cultivate your network and get referring!

Building A Referral Network for Your Business infographic post feature image

Building A Referral Network for Your Business

If you are a blogger or someone who runs a business website, you may also want to take advantage of this method today. Even if your website doesn't sell anything, your referral network can help increase your organic traffic significantly.

To better understand this topic, here are the main points from the great infographic below from Business Coaches Sydney. It shares four simple and actionable tips that will help you create your own referral network for your business today.

1. Connect with Professionals and Businesses Related to Your Industry

This can be done by attending conventions, seminars, and joining local clubs that are related to your business.

2. Segment Your Network

After you connect with your target number of business owners, you need to divide your list into three segments:

  1. Businesses that your customers will need when they purchase your product
  2. Those that you share the same industry or buyer personas with
  3. Totally unrelated to your business, but important to your customers

3. Checklist for Giving Referrals

Only refer a business to your customers that are relevant to their needs and can deliver on their promise – and not because you can benefit more from them. Your reputation will take a hit if you refer a business that doesn't deliver.

4. Learn to Maximise your Referral Network

There are different ways you can use your network to grow your business and your partners as well. Explore these and you are on way to your success!

To find out more, check out the infographic below (click to enlarge etc.).

Building A Referral Network for Your Business INFOGRAPHIC

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Dan Purvis

Dan Purvis is Director at Comms Axis, a digital marketing agency specialising in content, social media & website services for businesses of all sizes. He is also a Media Champion for the Alzheimer's Society, helping spread awareness and understanding of this cruel disease.
Dan Purvis writes for a number of leading business, social media and marketing sites, including Smart Insights, MarketingProfs, Marketo, MarTech Advisor, Marketing Tech News, MarTech Today, MarTech Exec, and Business2Community. Dan's also ranked by Brand Republic as one of the Top 50 UK Marketing & Social Media influencers.
Dan is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences.
We pride ourselves on delivering tangible business value and ROI alongside excellent customer service. We work with a broad range of clients and industries, from B2B to B2C, from technology to cosmetics, from start-ups / SoHos to pan-European and global brands.

Dan Purvis


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