Meet The Team: An Interview with Piper Moretti – CPROP

In this interview, we sit down with Piper Moretti. Piper is the newest addition to the CPROP team, having joined as an Advisor who brings a wealth of knowledge to the intersection of real estate and cryptocurrency.

Piper is the Co-Founder and CEO of The Crypto Realty Group, a Los Angeles-based firm specializing in conducting real estate transactions with cryptocurrency. She is also a licensed international luxury REALTOR® at Keller Williams, one of the world's largest real estate brokerages and a Certified International Property Specialist, the only international designation recognized by the National Association of REALTORS®. Piper also advises the Los Angeles Blockchain Lab and is a member of the Los Angeles chapter of the International Blockchain Real Estate Association.

Hi Piper, can you please tell us a bit about your new role with the CPROP team?

I'll be serving as a real estate Advisor. I hope to use my expertise and experience to help design and implement end-to-end transaction processes and provide guidance on how to transition onto the blockchain.

What unique attributes do you bring to the CPROP team? Why is CPROP stronger for your presence?

In order for CPROP to be a successful blockchain powered platform for real estate, it needs real-world knowledge that's applicable from "boots on the ground" agents. I'm hoping I can help bridge the gap between the traditional methodology used in real estate practices with what can — and will — eventually be executed on the blockchain.

In your own words, what is so compelling about the solution CPROP is bringing to market and what impact do you see it having on how real estate agents do their job? How can CPROP impact the industry?

CPROP has an amazing opportunity to forever change how real estate transactions are made. Having everything at the user's (agents' and vendors') fingertips, having transparent and immutable contracts on the blockchain, etc. will cut transaction times in half (if not more!) as well as making the entire process easier and way more secure. One of my colleagues was quoted as saying that the real estate agent won't be going away, but our roles will definitely be changing.

Do you think now the right time for CPROP?

Absolutely! Blockchain is in its infancy. Building this platform using this incredible technology will not only help buyers and sellers transact more efficiently, but it will finally bring the real estate industry into the 21st century.

What do you think is the biggest challenge or obstacle CPROP will face? How do you plan to tackle that challenge?

Each state (and country) has its own system of conveying properties. Knowing how each state operates and knowing how to navigate the process is a big undertaking. Knowing how it's all going to transfer to the blockchain is a separate, but related, issue. Another hurdle will be title insurance and transfer taxes.

But this is where the fun starts for me — specifically getting to figure all of this out with brilliant and entrepreneurial people with a common goal. There are answers, but getting the conversations started is the first step. I bring my knowledge and experience of several crypto transactions as well as colleagues I have met on the journey who are excited to collaborate.

Moving on to more personal stuff, what does a typical day in your life look like?

One reason I love real estate is that there isn't a typical day! Each day, each transaction requires new problems to be solved, and that's what I enjoy the most. That said, ever since the word on my crypto transactions has gotten out, I'm getting calls from brokers, agents, tech companies, as well as potential clients with LOTS of questions. Then, it's usually back to helping my own clientele with crypto or regular transactions. There is also the almighty marketing and lead generation every agent must do every day!

Can you express one personal opinion of yours about the blockchain? It doesn't matter if it's negative or positive, we just want to hear your thoughts on it.

I'm still trying to wrap my head around some of it. I love the utopian idea of a transparent, immutable, decentralized ledger, but there are still some questions that beg for answers, such as how it can be used in conjunction with real estate disclosures, loan docs, etc. We as real estate professionals still have a fiduciary duty to our clients to not only make sure their sensitive information is kept private, but that they are getting their needs met within the framework of the purchase agreement. I mentioned title before — we've proven that conveyance is possible on the blockchain, but there are issues that still need to be solved such as insurance due to unforeseen encumbrances as well as transfer taxes, and how those will be dealt with if the city doesn't recognize cryptocurrency.

What are your favorite activities or interests outside of work?

I'm lucky enough to live near the beach — I love swimming and surfing, or just a nice walk by the water. I also love travel and photography.

Finally, what other personal goals do you have in life? What are you truly passionate about?

I moved to LA several years ago to be in the entertainment industry, and I ended up getting my real estate license because I needed to do something in between jobs, not knowing this was going to fall in my lap! I truly love what I do and I'm so excited to be on the forefront of this amazing technology and the opportunities that come with it, but I still have one toe in entertainment and I love being on set, particularly sitcoms. I love the creative process and the energy. One of these days I may be able to let all that go and travel the world for a while, just taking pictures, or open up my own animal sanctuary because helping animals has always been a passion.

This concludes our sit-down with Piper Moretti, Advisor to CPROP.

For more information about the team, visit CPROP.io/#team

For more information about CPROP, visit the blog or CPROP.io



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